Social media management
A feed that looks like a brand, not a chore.
Posting now and then doesn't move the needle. A steady, well-designed presence does. We plan a month at a time, design every post to your brand and handle the comments and messages.
Overview
Planned, designed and posted for you
Posting now and then doesn't move the needle. A steady, well-designed presence does: it's where customers check you're real, see what's new and decide to visit. We plan a month at a time, design every post in your brand and handle the comments and messages.
A monthly plan you approve before anything posts
No surprises. Every month you get a calendar: what's posting, when, where and why. Approve it in five minutes, or ask for changes.
- Content calendar built around your promotions, seasons and events
- Mix of educational, behind-the-scenes, offers and social proof
- Approval link — comment on any post before it goes out
- Posting times set from your audience's activity
- Holiday and local-event content planned ahead
Designed, not just posted
Every post is designed by a person in your brand — not a stock template. Reels and stories get the same care.
- Branded templates for posts, stories and reels
- Photo editing and simple motion graphics
- Captions written in your voice, with hashtags that work
- Short-form video edited from the footage you send
- A simple monthly shot list for your phone
Community management: replies within a business day
Comments and DMs are leads. We answer them, flag anything that needs you, and keep the tone yours.
- Comments and messages answered within one business day
- Escalation to you for anything sensitive or a sales conversation
- Spam and trolls handled quietly
- Monthly note on what customers are asking
- Review requests woven in where appropriate
The platforms that matter for your business
We recommend two or three and do them properly. Spreading thin on six is how feeds go quiet.
- Instagram and Facebook for most local businesses
- Google Business Profile posts for search visibility
- TikTok and Reels for restaurants, retail and experiences
- LinkedIn for B2B and professional services
- YouTube Shorts when you have video to work with
Paid social when you want reach fast
Organic builds trust; paid builds reach. When there's an offer or an event, a small, targeted budget goes a long way.
- Boosted posts and geo-targeted campaigns
- Meta Ads set up in your own ad account
- Creative variants tested and the winner scaled
- Lead forms and click-to-call ads for services
- Clear reporting on cost per lead or visit
Deliverables
What you get every month.
- Content calendar for your approval
- 8–16 designed posts plus stories (plan dependent)
- Daily community management on business days
- Monthly report: reach, engagement, followers, messages, what worked
Timeline
What to expect, and when.
- Week 1Brand kit, voice notes, platform audit, first calendar.
- Month 1Consistent posting starts. Profiles cleaned up and optimized.
- Months 2–3Engagement climbs as the audience learns to expect you. Best-performing formats doubled down.
- OngoingSeasonal campaigns, video, paid boosts when there's something to push.
Why us
Why Landmark Digital.
Your reliable client team: collaborative, plain-spoken, nimble and local-first.
Collaborative
We work inside your accounts with you, not around you. You see every post, page and reply before or as it goes out.
Plain-spoken
No jargon, no vanity metrics. Reports talk about calls, bookings, reviews and revenue.
Nimble
A Scottsdale team that answers the phone. Changes happen in days, not quarters.
Local-first
Hotels, restaurants, practices, dealerships and trades are the whole business — where being found locally decides the month.
Ask our experts
FAQs on social media.
Which platforms should I be on?
Where your customers are. For most local businesses that means Instagram, Facebook and Google; for B2B it's LinkedIn. We'll recommend 2–3 and do them well.
Do I need to send you content?
Photos and short clips from your phone go a long way. We give you a simple monthly shot list, and we handle the rest.
Can you run ads too?
Yes. Paid social and Google Ads are included in Scale, or added to any plan. Ad spend is billed to your own ad account.
Who answers the comments?
We do, on business days, within a business day. Anything sensitive comes to you first.
Do I approve posts?
Yes — the whole month at once, from one link. Most clients spend five minutes on it.
Can you take over my existing accounts?
Yes. You add us as a manager; the accounts stay yours and we never need your password.
Works well with
Website design
Fast, beautiful WordPress sites built to turn visitors into calls, bookings and orders.
Learn moreSearch engine optimization
Local SEO that gets you on the map, in the pack and on page one for the searches that bring customers.
Learn moreReputation management
More five-star reviews, fast responses to every one, and listings that say the same thing everywhere.
Learn moreWant social media handled?
Start with a free audit — we'll tell you where you stand and what we'd do first.