Local SEO Checklist for Small Businesses: The 2026 Edition
The fundamentals that decide whether a small business shows up in local search, in the order we fix them, plus a monthly routine that keeps rankings from slipping.
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Marketing that gets local businesses found
Straight answers on local SEO, websites, reviews, social media and AI search, from the team that has run marketing for hotels, restaurants and service businesses since 2011.
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Why Competitors Outrank You on Google Maps (and What You Can Actually Change)
A competitor above you in the map pack usually has one of three advantages. Here is how to find out which one, and what you can and cannot change.
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Hotel SEO: How to Rank Your Hotel Website for City, Neighborhood and Near Me Searches
You won't outrank the booking giants for "hotels in Phoenix." You can win the neighborhood, landmark and near-me searches that fit your property. Here's how.
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Schema Markup for Local Businesses: A Practical Guide for 2026
Which structured data a local business actually needs, what Google still displays after the 2026 FAQ change, and how to add it without creating new problems.
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How to Respond to Negative Reviews (With Example Replies) and What the FTC Rule Means
A step-by-step way to answer bad reviews without making things worse, four example replies, and the FTC rules that now apply to how businesses handle reviews.
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How Much Does a Small Business Website Cost in 2026? What You Should Get for the Money
What actually drives the price of a small business website, the running costs people forget, and a checklist of what you should get at any budget.
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Restaurant Marketing That Fills Tables: Google, Menus, Photos, Reservations and Social
Diners decide where to eat on their phones, often within the hour. Here's how to make your restaurant the easiest good choice: Google, menu, photos, booking and reviews.
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SEO and Reputation Management for Medical and Dental Practices (With HIPAA-Safe Review Replies)
How medical and dental practices can rank locally, earn patient trust and answer reviews without disclosing protected health information.
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Lead Generation for Home Service Businesses: Google Profile, Local Services Ads, Website and Reviews
Where plumbers, HVAC companies and roofers actually get good leads, what changed with Local Services Ads in 2026, and how to track which leads become jobs.
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Website Redesign Without Losing Google Rankings: An SEO Migration Checklist
Redesigns lose rankings when old pages vanish without a trace. This step-by-step checklist covers the inventory, redirect map, launch checks and monitoring.
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A Realistic Social Media Plan for a Local Business: What to Post, How Often and What to Measure
One or two platforms, a handful of content themes, a posting rhythm you can keep, and a short list of numbers that show whether social is bringing in customers.
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NAP Consistency and Local Citations: Data Aggregators, Duplicates and How to Clean Up Your Listings
Old addresses and phone numbers spread through directories for years. Here's how listings get their data, how to audit them, and how to fix duplicates safely.
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